Wednesday 6th July 2011
ANTI-virus updates make sense: disregard them at your peril. But do we really need such frequently revised versions of login pages, i-gadgetry, connection cables, print cartridges, electricity bills, packaging labels, application forms, school reports and light bulbs?
‘Innovative’ and ‘enhanced’ may be buzz words in marketing, but I do wish we had more of the ‘good old’, ‘solidly dependable’ and ‘same predictable features that the boss can’t be arsed to tinker with as he’s making more than enough money already and is too busy sunning himself abroad’.
Change of personnel is, I suspect, the main reason for these constant revisions.
Take job adverts. You’ll find no vacancies wishing to know, “Are you unambitious? Do you lack initiative? Can you be relied upon never to come up with any new ideas? In which case we’d love to hear from you!”
Or imagine being asked in an interview, “How would you feel if you were told to make no changes whatsoever in our practices and procedures for a period of, say, the next five years?”
Staff training, professional development programmes, incentives and promotions. They’re all designed to encourage the fresh approach, the dynamism and ‘out of the box thinking’ that ensure nothing stands still for more than a few seconds.
There must be times, however, when a rest is as good as – if not better than – a change.
Meanwhile, here’s an editor from Heat magazine, talking on Radio 5:
“I was going to say, yeah… I think there’s space for a discussion show though of some kind about that kind of thing I really do I think there’s a space I think young people like to talk about you know the entertainment almost issues in the news even though it’s trivial stuff obviously but actually I think there’s space for people to really talk about kind of… like you know yeah, absolutely like you know the Cheryl Cole thing for example you know…”
I wonder if the BBC would consider it too retrograde not to broadcast such utter drivel while I’m doing the washing-up.